Launching Thursday, November 15, Forewillow.com connects trendsetters with trend sellers. Many of today's college students and young professionals have clothes and accessories they've worn, but not worn out. Redefining what it means for Millennials to snag clothes from a friend's closet, Forewillow makes it easy to buy and sell bundles of clothes with girls of a similar size and like-minded style.
"Some days, no matter how many outfits are in your closet, it just feels like you have nothing to wear. College is stressful enough. Getting dressed shouldn't be," explained Forewillow founder, Christina Moser. "Forewillow makes wardrobe upgrades a lot easier and affordable – perfect for today's fashion-conscious girl on a budget."
Fashion knows no boundaries, and thanks to Forewillow, closets aren't limited by geography either. By searching Forewillow, shoppers can discover and chat with girls who share their fashion tastes. From there, it's easy to buy or sell bundles of clothes and accessories with fashion-forward friends who live across town or across the country.
"This idea of 'recommerce' is becoming increasingly popular; however, the new crop of sites mostly focus on designer items with high price points. That's not us. Instead of spending hours at thrift stores or searching eBay, we want young women to hop onto Forewillow, where it's easy and quick to discover good deals on today's top trends," explained Moser.
Today's shoppers have a higher wardrobe turnover, but this one-and-done mentality can get expensive. By mixing-and-matching Forewillow finds with existing wardrobe staples, girls get a steady stream of new outfits. It's simple: Wear something a couple times and create a bundle to sell on Forewillow. Each time shoppers sell a bundle, they earn pins, which can be used to snag new bundles of clothes from other people's closets. (Plus, shoppers can always purchase more pins if they see a must-have, but are not ready to part women's jackets with their own clothes quite yet!) All bundles are shipped via free medium flat-rate USPS boxes, available at USPS.com. On Forewillow.com, sellers can get their shipping labels (paid by the bundle recipient) and schedule pick-ups.
Based in Columbus, OH, Forewillow hopes to continue the city's strong tradition in fashion retailing, following in the steps of other Columbus-based brands, including The Limited, Express, Abercrombie & Fitch and Victoria's Secret.
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About Forewillow
Forewillow (http://www.forewillow.com) is the virtual retail destination connecting trendsetters with trend sellers. A bootstrapped startup, the company was founded by Christina Moser, who draws on nearly a decade of fashion and retail experience. Based in Columbus, OH, Forewillow hopes to continue the city's strong tradition in fashion retailing, following in the steps of other Columbus-based brands, including The Limited, Express, Abercrombie & Fitch and Victoria's Secret. To learn more, or start browsing bundles of clothes, visit http://www.forewillow.com.
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